Prop-Ups Branding

Full Branding

The dynamic duo of Propcellar launched a brand new service for the Memphis wedding industry - The Prop-Ups!

A designer elopement, couples that want beautiful details and photos but don’t want to spend a year planning can have it all. Ellywise Studios was contracted to do the full branding of this project including logo design, the on-boarding process as well as the launching social campaign.

Project Plan

Brand feels: Coordinating with parent brand of Propcellar.

Goal: Crafting a full brand suite that can promote a new service of Propcellar in a memorable icon.

Project Materials

Logo Design

Propcellar has a very distinct color palette and icon of a prop. The Prop-Ups logo needed to coordinate as a child-service, but stand alone in a memorable iconic brand.

Supporting Materials

Because the Prop-Ups is a brand new service, there is a lot of documentation that needed to be created for clients. These supporting materials include a Welcome Booklet and a template Booked Client Booklet.

The Welcome Booklet introduces all the fine points of the Prop-Ups services so potential couples can read up on the details and get excited about having their own Prop-Ups ceremony. The Booked Client Booklet is a handy way to communicate all the details to the booked clients such as proofing their invitation details, reviewing the design board for the florals and decor as well as including the moment-to-moment itinerary from the planner.

Social Campaign

The Prop-Ups social campaign was the main source of advertising to launch the service. This meant that the campaign needed to be robust in its’ application across all forms of social. Scheduled instagram stories and posts were abundant and organized to ensure that all vendor tags and hashtags were consistent and useful in getting the word out.